At its core, Women's Pulse is about measuring opinions on topics that are relevant to women and the companies, political candidates and agencies that want to better understand them. At twtw we are dedicated to contributing to the effort to achieve parity for women in the workplace, at home and in all facets of life. Several core services and principles comprise the Women's Pulse:
|
Women's Pulse Flash Poll: Fielded several times each year, the poll both tracks opinions on key questions over time and collects feedback on timely topics. |
|
Women's Pulse Segmentation: A customized approach to segmentation that allows clients to better understand women and how to approach them. |
|
Women's Pulse Blog & Social Media: Offers a current resource for issues, events and subject matters that are relevant to women's empowerment and advancement. Including both original content and links to relevant resources - we aim to produce a one-stop-shop for marketers, researchers, clients and consumers. We will highlight campaigns that seek to empower women, support industry events that seek to engage in conversation about the advancement of women, and call attention to those that miss the mark to ignite a discussion about how we can do better. |
