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What You Need to Know About Content Marketing

What You Need to Know About Content Marketing

If you pay attention to the world of marketing you have probably heard the term “content marketing.” In a world where more and more people tune out ads, content marketing has emerged as the much sought after antidote. Still not completely sure what content marketing is or why it’s important? We’re here to help.

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute 

We wouldn’t be a market research company if we didn’t give you some of the data behind content marketing. Here’s what you need to know:

  • 80% of decision makers prefer content to advertising (Mashable)
  • 61% of consumers are more likely to buy from companies that create custom content (Captora)
  • 50% of online consumer time is spent engaging with custom content (Captora)
  • Content Marketing is the top priority for 36% of marketers in 2014. (Content Marketing Institute)
  • Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. (InboundWriter)
  • Conversion rates for brands using content marketing are 6 to 7 times higher than those that don’t.  (Aberdeen)
  • The 3 biggest complaints B2B buyers have about vendor content are too many requirements for downloading; blatantly promotional, self-serving content; and non-substantive, uninformed content.  (Social Media Today)
  • 87% say online content has major or moderate impact on vendor selection. (Social Media Today)
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.  (DemandMetric)

Now that you understand the importance of content marketing, go ahead and give it a try. QuickSprout has a great guide to get you started and Content Marketing Institute has a lot of great examples.


Melanie

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