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Tag: Women


The Representation Project Announces #BuildConfidence Campaign

06

May 2015

The Representation Project Announces #BuildConfidence Campaign

The Representation Project is launching the #BuildConfidence campaign today to celebrate and empower mothers, caregivers, and mentors who model positive self-esteem and body image. The #BuildConfidence campaign comes on the heels of new research showing that body image issues originate well before adolescence and that mothers are pivotal in instilling confidence in their children. The Representation Project partnered with TWTW Companies to further explore these issues,...

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06

Feb 2015

Why This Year’s Super Bowl Ads Fell Flat

This year’s Super Bowl is being dubbed the “Inspiration Bowl” after a majority of advertisers traded in frat-boy humor for more “emotional” ads. Some brands, like Always and Dove, nailed their effort to connect on a deeper level, while others, like Carnival and Nissan, really missed the mark. Nationwide and T-mobile somehow managed to do both. So what’s behind the sudden shift? It seems like...

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Super Bowl XLIX

27

Jan 2015

Super Bowl XLIX

It’s Super Bowl time! This year the Seahawks will attempt to defend their title by beating the New England Patriots, who are striving for their fourth Lombardi Trophy. Every Super Bowl has its story lines and this one’s no different. This year there is talk of cheating (#deflategate) and players who talk too much or too little. Regardless of what happens on the field there...

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3% Conference Recap

14

Nov 2014

3% Conference Recap

It’s no secret that there is a problem when it comes to women and the business world, in fact there’s a long list of stats that clearly demonstrate the problem. 21 of the Fortune 500 CEOs are women. Women are 57% of college graduates and 63% of masters degree holders, but that majority is not represented in leadership positions in the work place. Women hold...

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Women must speak up on NFL issues

02

Oct 2014

Women must speak up on NFL issues

It’s no secret that twtw is a company run by women who care a great deal about women’s empowerment and advancement. A lesser known fact is that these women also care a lot about football. We don’t watch football because our husbands or boyfriends are watching it, we watch it because our team is playing and we want to be there to cheer them on,...

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Women-Empowerment Ads May Change Behavior

20

Aug 2014

Women-Empowerment Ads May Change Behavior

What does communications giant Verizon have in common with beauty brands like Always, Pantene and CoverGirl? They have all recently released advertisements that trade in product promotion for inspiring messages aimed at women and girls. The recent flurry of women-empowerment ads have drawn attention to some long standing women’s issues. Blogs, news agencies, and social media have erupted with people eager to praise or condemn...

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