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Feb 2015Why This Year’s Super Bowl Ads Fell Flat
This year’s Super Bowl is being dubbed the “Inspiration Bowl” after a majority of advertisers traded in frat-boy humor for more “emotional” ads. Some brands, like Always and Dove, nailed their effort to connect on a deeper level, while others, like Carnival and Nissan, really missed the mark. Nationwide and T-mobile somehow managed to do both. So what’s behind the sudden shift? It seems like...
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