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Tag: Advertising


06

Feb 2015

Why This Year’s Super Bowl Ads Fell Flat

This year’s Super Bowl is being dubbed the “Inspiration Bowl” after a majority of advertisers traded in frat-boy humor for more “emotional” ads. Some brands, like Always and Dove, nailed their effort to connect on a deeper level, while others, like Carnival and Nissan, really missed the mark. Nationwide and T-mobile somehow managed to do both. So what’s behind the sudden shift? It seems like...

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Women-Empowerment Ads May Change Behavior

20

Aug 2014

Women-Empowerment Ads May Change Behavior

What does communications giant Verizon have in common with beauty brands like Always, Pantene and CoverGirl? They have all recently released advertisements that trade in product promotion for inspiring messages aimed at women and girls. The recent flurry of women-empowerment ads have drawn attention to some long standing women’s issues. Blogs, news agencies, and social media have erupted with people eager to praise or condemn...

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