This year’s Super Bowl is being dubbed the “Inspiration Bowl” after a majority of advertisers traded in frat-boy humor for more “emotional” ads. Some brands, like Always and Dove, nailed their effort to connect on a deeper level, while others, like Carnival and Nissan, really missed the mark. Nationwide and T-mobile somehow managed to do both. So what’s behind the sudden shift? It seems like...
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It’s Super Bowl time! This year the Seahawks will attempt to defend their title by beating the New England Patriots, who are striving for their fourth Lombardi Trophy. Every Super Bowl has its story lines and this one’s no different. This year there is talk of cheating (#deflategate) and players who talk too much or too little. Regardless of what happens on the field there...
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It’s no secret that twtw is a company run by women who care a great deal about women’s empowerment and advancement. A lesser known fact is that these women also care a lot about football. We don’t watch football because our husbands or boyfriends are watching it, we watch it because our team is playing and we want to be there to cheer them on,...
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