Welcome to twtw’s blog! 

At twtw we’re passionate about market research. On this blog we’ll share market research news and stories that we find interesting as well as our opinions and advice on hot topics in the industry. We hope to provide you with information that will help your business. If there is anything you’d like to see covered here, feel free to send us an email.

If you’ve taken a quick look through our site you have likely noticed that our core subject area specialties are multicultural and women-focused research. It only makes sense we would combine our passions, which is why part of what we do is explore new ways to conduct multicultural and women-focused market research in a more successful manner. We consistently strive to raise the methodological bar in these areas of research and to help clients more effectively reach these populations.  We’ll report on these subjects and discuss new research approaches on the blog as well.

Beyond market research, as a company we are dedicated to the empowerment and advancement of women in all aspects of life. Therefore, on this blog you will also find articles about everything from women’s issues to marketing to women.

We know not all topics will be of equal interest to everyone, which is why we will tag every blog so you can use the category section on the left to easily locate the content that is of greatest interest to you. We hope you enjoy our blog and we can’t wait to hear what you think!