The Representation Project Announces #BuildConfidence Campaign
The Representation Project is launching the #BuildConfidence campaign today to celebrate and empower mothers, caregivers, and mentors who model positive self-esteem and body image. The #BuildConfidence campaign comes on the heels of new research showing that body image issues originate well before adolescence and that mothers are pivotal in instilling confidence in their children. The Representation Project partnered with TWTW Companies to further explore these issues,...
What You Need to Know About Content Marketing
If you pay attention to the world of marketing you have probably heard the term “content marketing.” In a world where more and more people tune out ads, content marketing has emerged as the much sought after antidote. Still not completely sure what content marketing is or why it’s important? We’re here to help. Content marketing is “a strategic marketing approach focused on creating and...
The Changing Face of America
2044. That is the year minority groups will become the majority in the United States, according to a new report by the US Census Bureau. Currently White Americans are the racial majority comprising 62.6% of the US population. The largest minority group is made up of Hispanic and Latino Americans at 17.1% and that number, along with those of other minority groups, is on the...
Why This Year’s Super Bowl Ads Fell Flat
This year’s Super Bowl is being dubbed the “Inspiration Bowl” after a majority of advertisers traded in frat-boy humor for more “emotional” ads. Some brands, like Always and Dove, nailed their effort to connect on a deeper level, while others, like Carnival and Nissan, really missed the mark. Nationwide and T-mobile somehow managed to do both. So what’s behind the sudden shift? It seems like...
Super Bowl XLIX
It’s Super Bowl time! This year the Seahawks will attempt to defend their title by beating the New England Patriots, who are striving for their fourth Lombardi Trophy. Every Super Bowl has its story lines and this one’s no different. This year there is talk of cheating (#deflategate) and players who talk too much or too little. Regardless of what happens on the field there...
3% Conference Recap
It’s no secret that there is a problem when it comes to women and the business world, in fact there’s a long list of stats that clearly demonstrate the problem. 21 of the Fortune 500 CEOs are women. Women are 57% of college graduates and 63% of masters degree holders, but that majority is not represented in leadership positions in the work place. Women hold...
twtw attends 3rd Annual Sports Diversity and Inclusion Symposium
This week some of the twtw staff attended the 3rd annual Sports Diversity and Inclusion Symposium hosted by the PGA of America. The event was sponsored by all the major sports leagues, the NFL, MLB, NHL, NBA/WNBA, MLS, as well as, NASCAR, NCAA, and the US Olympic Committee. The conference was a two day event filled with talks and panels featuring leaders from around the sports...
Women must speak up on NFL issues
It’s no secret that twtw is a company run by women who care a great deal about women’s empowerment and advancement. A lesser known fact is that these women also care a lot about football. We don’t watch football because our husbands or boyfriends are watching it, we watch it because our team is playing and we want to be there to cheer them on,...
Women-Empowerment Ads May Change Behavior
What does communications giant Verizon have in common with beauty brands like Always, Pantene and CoverGirl? They have all recently released advertisements that trade in product promotion for inspiring messages aimed at women and girls. The recent flurry of women-empowerment ads have drawn attention to some long standing women’s issues. Blogs, news agencies, and social media have erupted with people eager to praise or condemn...
Welcome to twtw’s blog!
At twtw we’re passionate about market research. On this blog we’ll share market research news and stories that we find interesting as well as our opinions and advice on hot topics in the industry. We hope to provide you with information that will help your business. If there is anything you’d like to see covered here, feel free to send us an email. If you’ve...